The resume is a selling tool that outlines your skills and experiences so an employer can see, at a glance, how you can contribute to the employer’s workplace.
Your resume has to sell you in short order. While you
may have all the requirements for a particular position, your resume is a failure if the employer does not instantly come to the conclusion that you “have what it takes.” The first hurdle your resume has to pass–whether it ends up in the “consider file” or the “reject file”–may take less than thirty seconds.
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Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send”
it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.
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