Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send”
it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.
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Search engine optimization is crucial for anyone who wants people to visit his or her Web site. You can place as many ads as you like, but most people are still going to find your site because of its listings in search engines or directories. Search engine optimization is the process of making web pages attractive to search engines. In my work, I visit hundreds of web sites every month. Sadly, many of them are throwing traffic away; they look fine to the viewer, but ignore the basics of effective search engine optimization It’s a fact that most people who use search engines only look at the first one or two page of search listings. The goal of effective search engine optimization is to get your pages listed on those critical first pages for particular key terms. Read the rest of this entry »
What is search engine optimisation (SEO)? How do I promote my website? Do I have to outsource to a consultant or is that going to harm my site since they’re all spammers anyway?
There is a lot of helpful information, as well as a lot of misinformation, floating around regarding search engine optimisation (SEO) and search engine marketing (SEM).
